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New year, new skin anyone? Each year kicks off with a steady flow of trends but 2017 saw some trends which have become steady health movements like anti-pollution and probiotic skin care which will carry into 2018. Here are the top skin care trends based on the hottest level of sales and demand: 1. Mask Madness continues with sales doubling and solutions becoming more targeted to specific conditions and areas of the body. Self-dissolving active ingredients for exfoliating, moisturizing, and combating the early signs of aging will be key features. Sheet masks will allow for more absorption of sophisticated serums. Don’t know where to begin? Start with Calming Mask by Skin Authority as an easy introduction into Mask Madness! 2. Body is the new face! We spend so much time focusing on our face that we end up neglecting 90% of our skin. Arms, legs, and chests are prone to …
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